Netflix Cancels Meghan Markle's Lifestyle Show After Poor Ratings
The Duchess of Sussex's lifestyle programme 'With Love, Meghan' will not return for a third season, with industry analysts citing poor viewership and authenticity concerns as key factors in the streaming platform's decision.
According to sources speaking to People magazine, Netflix currently has "no plans for a third season" of the show, though the possibility of future specials remains open. The programme, which premiered in March alongside Markle's lifestyle brand launch, has faced criticism from both critics and audiences.
Industry Response and Analysis
British broadcaster Helena Chard suggested the cancellation reflected viewer sentiment rather than network decision-making. "Critics described the show as 'bland' and 'stale'," Chard noted, adding that recent data indicated consistently poor viewership numbers.
Doug Eldridge, founder of Achilles PR, emphasised the importance of audience connection in media ventures. "Likability is the most important variable in the equation," he explained. "If you're not relatable and only marginally likeable, you're faced with a short runway to get the plane nose up."
Royal expert Hilary Fordwich highlighted the programme's lack of unique positioning in the crowded lifestyle market. "There was never a USP, a unique selling proposition," she observed. "The only differentiator Meghan Markle had in this crowded lifestyle space was marrying a prince."
Strategic Considerations
Media analyst Kinsey Schofield suggested the show's timing may have contributed to its reception challenges. The programme followed several high-profile projects including the Oprah interview and Netflix documentary series, which focused heavily on grievances against the royal family.
"The abrupt pivot from activism and personal injustice to a modern-day Martha Stewart persona created real whiplash," Schofield explained, noting the difficulty in repositioning public perception.
Business Implications
Despite the show's conclusion, Netflix remains partnered with Markle's lifestyle brand 'As Ever'. Sources indicate the Duchess is focusing on expanding her entrepreneurial activities and exploring different content formats for social media platforms.
The couple's broader Netflix partnership continues under their Archewell Productions banner, following reports of a multi-year extension announced in August. This arrangement replaced their initial reported $100 million agreement which was set to expire in September.
Industry observers suggest this development reflects broader challenges facing celebrity-driven lifestyle content, where authenticity and audience trust remain crucial factors for sustained success in competitive markets.