Australia's Collagen Supplement Market: A Consumer Guide

The Australian wellness industry continues to expand, with collagen supplements emerging as one of the fastest growing segments on pharmacy and supermarket shelves. From powders and sachets to gummies and capsules, the variety of products available to Australian consumers has never been broader. But as the market grows, so does the need for clear, evidence based information about what these supplements can and cannot do.

Understanding Collagen and Ageing

Collagen is the most abundant protein in the human body, found in hair, skin, nails, connective tissues and muscles. It accounts for almost a third of the body's total protein. Natural collagen production begins to slow from the mid twenties onwards, contributing to the visible signs of ageing. External factors including poor diet, pollution and smoking have also been linked to decreased collagen production.

While collagen supplements have surged in popularity, it is important to note that evidence regarding their efficacy can vary between products. The Therapeutic Goods Administration regulates listed complementary medicines in Australia, but consumers should be aware that regulatory status and clinical backing differ across the market.

Key Considerations When Choosing a Supplement

Not all collagen supplements are created equal. According to accredited practising dietitian Bronte Williamson, director of Nourished Not Deprived, collagen is solely found in animal sources.