Trust in Podcasts Surges as Social Media Credibility Plummets
New research reveals Australians' growing trust in podcasts while social media platforms face unprecedented credibility challenges. Expert analysis shows why this shift matters for digital media consumption.
A person listening to a podcast while scrolling through social media, illustrating the contrast in trust between different digital platforms
A significant shift in Australia's digital media landscape has emerged, with the 2025 Ethics Index revealing a dramatic decline in social media trust while podcasts gain unprecedented credibility. According to the Governance Institute of Australia's report, a quarter of Australians now consider social media platforms "very unethical."
Global Trust Crisis in Social Media
This trend extends beyond Australian borders, as highlighted by the 2025 Edelman Trust Barometer spanning 28 countries. The phenomenon mirrors broader concerns about public safety and information integrity in digital spaces.
Understanding the Trust Deficit
Research identifies several key factors contributing to social media's credibility crisis:
- Rapid spread of false information compared to factual content
- Increased political polarization
- Documented negative impacts on mental health
- Lack of platform accountability
The Podcast Advantage
In contrast to social media's declining reputation, podcasts have emerged as a more trusted medium, similar to how established institutions build credibility through transparency. More than half of Australians now regularly consume podcast content, attracted by:
- More deliberate content consumption patterns
- Longer, nuanced discussions
- Stronger host-listener relationships
- Greater perceived authenticity
Cautionary Notes
However, experts warn against unconditional trust in podcasts. A Brookings Institution study found concerning levels of misinformation in political podcasts, echoing issues seen in complex media narratives around international relations.
Path Forward
The Australian government's recent report emphasizes platforms' "duty of care" toward users, suggesting a framework for improved digital media accountability. Success will require:
- Enhanced digital literacy education
- Stronger platform transparency
- Improved content moderation systems
- Regular regulatory oversight
Jack Thompson
Reporter based in Sydney, Jack covers climate issues, migration policies, and Australia's Indo-Pacific strategy.