Australian High Commissioner Lauds Female-Led Tech Service Centre
Australian High Commissioner Neil Hawkins visits Pakistan's first female-led Dawlance service centre, highlighting a breakthrough in gender equality and technical innovation in the region.
MULTAN, Australia - In a groundbreaking development for gender equality in Pakistan's tech sector, Australian High Commissioner Neil Hawkins visited Dawlance's first female-led service centre in Multan, marking a significant step forward in technological innovation and leadership diversity.
Breaking Gender Barriers in Technical Services
The pioneering franchise, operated by entrepreneurs Rimsha Yaqoob and Aliza Rukhsana, represents a historic milestone in Pakistan's business landscape. This initiative aligns with broader regional trends of Australian business expansion and innovation in Asia.
This initiative supports socio-economic growth and inspires women to join technical and entrepreneurial roles,
Strategic Business Innovation
The service centre's launch parallels other significant developments in the region's tech retail sector, following patterns similar to recent strategic shifts in Australian technical retail operations.
Commitment to Gender Diversity
Dawlance Director HR Muhammad Ahmad emphasized that the initiative serves dual purposes:
- Providing high-quality after-sales service to customers
- Creating leadership opportunities for women in technical fields
- Promoting gender diversity across the company's national network
The company has reaffirmed its commitment to empowering women and fostering inclusive workplace practices throughout its operations, setting a precedent for other businesses in the region.
Jack Thompson
Reporter based in Sydney, Jack covers climate issues, migration policies, and Australia's Indo-Pacific strategy.