Australian Fashion Label Camilla Launches Luxury Beach Store in Dubai

Australian resortwear brand Camilla has expanded its global footprint with the launch of its first-ever on-beach boutique at Dubai's prestigious Atlantis, The Palm resort. The 560-square-foot store, developed in partnership with Dubai-based Fig Retail, marks a significant milestone in the Australian business expansion into international markets.

Luxury Meets Artisanal Design

The exclusive boutique, accessible only to resort guests, showcases a meticulously crafted interior featuring handcrafted Indian tiles, hand-embellished tapestry, and distinctive ocean-inspired brass hardware. The store's aesthetic perfectly complements Australia's growing influence in digital and creative industries.

Collection and Creative Direction

The boutique debuts the initial releases from "The Wandering Poet" resort 2026 collection, inspired by founder Camilla Franks' Turkish travels. The store offers a comprehensive range of womens- and menswear, swimwear, and accessories, joining luxury neighbors Ralph Lauren and Melissa Odabash at the resort.

Strategic Partnerships and Growth

Camilla's expansion reflects the brand's innovative approach to partnerships, including collaborations with major entertainment properties. The label has gained international recognition through its presence in the hit HBO series "The White Lotus" and partnerships with Disney and Universal Studios, demonstrating the kind of creative success that has put Australian creative enterprises on the global stage.

Global Market Presence

Since its founding at Sydney's Bondi Beach in 2004, Camilla has grown to operate 31 stand-alone stores across Australia and the United States. The Middle East represents the brand's fifth-largest market, with 24 wholesale locations contributing to its impressive global network of 368 doors across 55 markets.